Home » Fashion » How to Photograph Jewellery For Your Online Store

As a jewellery shop owner, creating unique and beautiful pieces is only half of the struggle. The creativity doesn’t stop there, as you then have to find a way to make your jewellery look as tempting as possible to potential customers. Photographing jewellery is a difficult task because jewellery is small, and capturing all the details in one photograph can be difficult. If you’re struggling to make your jewellery photography shine, try following these tips for perfect product photography on a shoestring budget.

Make a DIY studio

If you want a clean, clutter-free background you will need to create a pure background and balanced lighting using a photography sweep. You don’t need to spend a lot of money on professional photography kit. You can create a DIY photography sweep using a few pieces of matte card and a glossy piece of card to bounce the light. Set your light box near a window with plenty of natural light and then use the glossy card to bounce the light back and create even lighting.

Get creative with the background

If you are a confident photographer, you can work with more complicated backgrounds with incredible effects. Create a softer focus with a lower aperture as this will allow the details of the jewellery to stand out, while creating fall off in the background. EmilyJDesign (below) uses a textured fabric background to help their delicate jewellery stand out.

12Image credit: EmilyJDesign (https://www.etsy.com/uk/listing/245567684/dandelion-ring-jewelry-wish-ring-silver)

Sparkle and shine

If you are selling gems or diamonds online, you will need to give your stones a little help to really sparkle. To help your diamonds and gems shine, use natural light rather than a flash. It can be tempting to use a flash to help the diamonds to sparkle, but this will create shadows and over lit shots. Use a tripod to make sure you get a clean, sharp image.

14Image credit: huiyitan (https://www.etsy.com/uk/listing/386443888/rose-cut-diamond-engagement-ring-pear)

Props and styling

If you are running an online store, you have an opportunity to use a few different types of images which will help to establish your brand. Tell a story with your jewellery photography by create a few different types of images using props or a model. Having a photo of a model wearing the jewellery will also help people to see the size of the piece. Taking a few styled shots using props will help you to promote your jewellery on social media.

13Image credit: WildFawnJewellery (https://www.etsy.com/uk/listing/239228208/statement-ring-gap-ring-minimal)